One of my favorite things to do is help people realize a vision and make something happen. Illy Sav has been in the cypher for a long time and this project like many others (hint, hint, cough, cough) is long overdue. After a quick shoot featuring some Scope Apparel swag, I developed the cover art drawing on the visuals cues of the gaming world, referenced in the project, and particularly the iRock song and video. With the single covers, we wanted the words and images to tell a kind of narrative on their own with the simplicity of layout and selective pictures of Sav. The website is simply a vehicle to deliver the music, and also get you to a twitter or Facebook. If you’re into that kind of thing. In this area Illy gets all the credit for demanding functionality, simplicity and selectivity. So, go check out his other content on Facebook, YouTube, Twitter and the like. This was a great project to finally get done and I salute Illiam for his persistence as an artist in Boston. It is not the most welcoming of environments, but it seems to produce some very talented specimins. I am glad most of them are on our team.